Pragmatic Personas

by Jeff Patton

Pragmatic personas can be fast, based on user research, but can also draw on your own experiences (according to Don Norman)

Identify User Types or Roles

  • Different kinds of people are user types (student, professional)
  • User Role describes the relationship a person has with your product (thing-doer, eg late night pizza buyer, daytime lunch seeker)

Profile User Types

Personify User Types to Create an Example User

Consider Product Design Impact